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We’re an Internet design company. If we want to find goods or services, we go to Google. If we want to buy a car or something, we try eBay and as a really last ditch effort might pick up a local freesheet. I suppose people buy the odd copy of Exchange & Mart from time to time, but I don’t.

I can’t remember the last time I used a phone directory either – especially in relation to goods or services – but my wife did recently, I must admit, when she was looking for a local gardener.

So why would I waste money advertising a company whose services are largely location-independent?

Especially when it’s not even peanuts we’re talking about: a full page ad. in one edition of Yellow Pages specific to one local area would cost me £4,900 + VAT!

Internet

That’s one area where again the web design company doesn’t pay to advertise – our site and those we do for our clients manage that all by themselves.

How much would a “Local Sponsored Listing” on yell.com cost? Between £900 and £3,150 for a year, it would appear. We charge our clients around £100 for global coverage for their entire website content, publicised free of charge on a monthly basis to the major search engines.

It beggars belief sometimes…